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October 24, 2013 10:00 pm GMT
MediaSpike, a startup that helps mobile and social game developers make money through product placement, is reportedly growing at an impressive clip. The company announced today that its network now reaches 20 million unique users, a 20x increase in less than five months.Founder Blake Commagere told me last year that he started MediaSpike to address one of the big challenges he faced as a developer of Facebook games the fact that in-game product placement (like letting an advertiser determine the brand of drinks sold at an in-game bar) was both lucrative and time-consuming.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/Q2FktMdTFJA/
MediaSpike Says Its Network For In-Game Product Placement Now Reaches 20M Unique Users
MediaSpike, a startup that helps mobile and social game developers make money through product placement, is reportedly growing at an impressive clip. The company announced today that its network now reaches 20 million unique users, a 20x increase in less than five months.Founder Blake Commagere told me last year that he started MediaSpike to address one of the big challenges he faced as a developer of Facebook games the fact that in-game product placement (like letting an advertiser determine the brand of drinks sold at an in-game bar) was both lucrative and time-consuming.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/Q2FktMdTFJA/
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