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October 24, 2013 09:00 pm GMT

Cover Is An Android-Only Lockscreen That Shows Apps When You Need Them

Cover ImageYou have more apps than you know what to do with, but Cover could fix that. It’s an Android lockscreen replacement launching (invite-only) today that adapts to show your top productivity apps at work, favorite chill out apps at home, and driving apps in the car. With a $1.7 million seed led by First Round Capital, Cover is proudly Android-first and -only, and could expose the inflexibility of iOS. “Now’s the time to be betting on Android” I’m excitedly told by lauded venture capitalist Josh Kopelman, who spearheaded First Round’s investment in Cover. The startup’s CEO Todd Jackson echoes Josh’s passion for the open operating system. “The Android ecosystem and market is huge,yet every other startup goes iOS first. There are all these users used to getting things second and that sucks. There’s a huge market opportunity. I really want Android users to say, ‘Finally, a company building for Android first.’” Cover couldn’t work on any other OS. It leverages all the super powers of Android — replacing the lockscreen, knowing when you use your other apps, monitoring your sensors to determine what apps to bring up, and even modifying your ringer settings on the fly. Below you can watch a quick demo of Cover and my interview with co-founder Jackson where he discusses iOS vs Android. With Cover, Context Is King And Speed Is Queen Once you sign up for a Cover invite and get one, the startup puts you in its beta tier and you’ll see Cover in the Google Play Store. Once installed, it takes over your lockscreen, but leaves your homescreen launcher and all the customization you put into it intact. The only set up questions it asks are your work and home address. Cover establishes a geo-fence around these locations and whenever you go there, the left side of your lockscreen shows a column of six of your apps that fit that situation. At first, these suggestions are crowdsourced, so you’ll see popular business apps like Google Drive, Dropbox, LinkedIn, and Asana at work, or Netflix, Kindle, and Facebook at home. With time, though, Cover learns your habits and personalizes itself to show your favorite apps for these occasions. When you’re outside these geo-fences, you’ll see your on-the-go apps like Twitter and Facebook. Plug in your headphones and your music apps pop up. And If Cover detects accelerometer patterns that suggest you’re in a car,

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/JMwMXU1N_uQ/

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