BBC to Run Original Video Clips in Paid Tweets

The BBC will capitalize on Twitter's Amplify program by offering video clips within paid tweets, according to a report.

The BBC.com has created short videos dubbed "#BBCTrending" that will appear in users' Twitter streams this fall, according to AdAge. Representatives from Twitter and the BBC could not be reached for immediate comment on the report.

The videos will be distributed via the UK network's @BBCWorld account, which has 4.8 million Twitter followers. That reach will be amplified with ad buys

The deal differs from other recent agreements with Viacom and Turner Broadcasting because those companies are using videos that have already run on TV instead of creating original content for Twitter, the way the BBC will Read more...