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October 22, 2013 08:25 pm GMT

YouTube Music Awards Reveals Nominees and Opens Social Voting

Youtube-music-awards-nominees

YouTube just unveiled the nominees and more performers for the first YouTube Music Awards, a fan-voted global ceremony that will air live Nov. 3 on the video service

YouTube determined the nominees based on their video views, likes, comments and channel subscriptions since September 2012. Fittingly, YouTube created a nomination video for each nominee, and fans must share one on Facebook, Google+ or Twitter in order to cast a vote. Musician Reggie Watts, who will co-host the show with actor Jason Schwartzman, explains the voting process and categories in the above video

The live event at Pier 36 in New York City will include performances from Avicii, M.I.A., Earl Sweatshirt, Tyler the Creator and Walk Off the Earth. YouTube previously announced Lady Gaga, Eminem and Arcade Fire as performers. YouTube will showcase hours of performances taped across the world prior to the show. Read more...

More about Youtube, Viral Videos, Music, Entertainment, and Music Videos

Original Link: http://feeds.mashable.com/~r/Mashable/~3/8YxwyXdFP7o/

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