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October 22, 2013 03:16 pm GMT

Senator Charles Schumer, Location Analytics Firms Unveil Code Of Conduct For Tracking Shoppers By Cellphones

qr code whole foodsAs companies like Apple and PayPal ramp up their in-store mobile commerce activities, privacy groups, location analytics companies and New York's U.S. Senator Charles Schumer today unveiled a new code of conduct so that shoppers will clearly know when they are being tracked through their phones in stores, and give them instructions for how to opt out.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/VkSE3dDVKSw/

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