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October 22, 2013 01:38 pm GMT
As Nielsen continues to work closely with Twitter to track tweets about TV shows; Twitter continues to explore ways of using its platform to market TV content; and Internet portals contest who is the biggest video ad player of all, some figures out today point to how converging ads across those two mediums could be a smart move. Today, Nielsen released its latest quarter ad figures that show that while TV remains the very biggest of all mediums for ads, Internet ad spend continues to grow the fastest of any category.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/mbvbaLqbvYs/
Nielsen: Old School TV Reigns Supreme At 58% Of Ad Spend, Internet Display Up 27% In Q2
As Nielsen continues to work closely with Twitter to track tweets about TV shows; Twitter continues to explore ways of using its platform to market TV content; and Internet portals contest who is the biggest video ad player of all, some figures out today point to how converging ads across those two mediums could be a smart move. Today, Nielsen released its latest quarter ad figures that show that while TV remains the very biggest of all mediums for ads, Internet ad spend continues to grow the fastest of any category.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/mbvbaLqbvYs/
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