How StyleSaint Is Redefining Fashion Design

StyleSaint, an Los Angeles-based apparel design and retail company, has an unusual origin story. It did not begin with an apparel product: Rather, it started as a community-driven self-publishing platform, inviting Internet users to create their own online magazines, or "tear sheets," with inspiring imagery that they could then embed on their blogs or share on social media. Months later, StyleSaint's founder and chief designer, Allison Beal, used those early tear sheets to inspire her first collection — a collection she could be confident would appeal to StyleSaint's passionately style-driven community. Read more...