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October 22, 2013 01:30 am GMT
Today, at Google’s San Francisco offices, Google introduced Maps Engine Pro, a utility that allows small businesses to use Google’s location tools to create maps out of location databases. There will also be a mobile app available for Android initially to allow users to edit and create these maps on the fly. The app, called Google Maps Engine, will allow access to any level of GME service. Brian McClendon, VP of Google Maps, noted that there are still 1B monthly users of Google Maps but also over 1M active sites and apps using the APIs. McClendon says that Google is also after semantic data that includes local location, imagery, Street View and base maps. Each of those layers must be collected separately and sometimes includes mistakes. Google has spent a lot of time creating what it calls a ‘canonical base map of the world’. This map allows it to answer your questions like ‘how do I get there’. But on top of all of those layers is something Google is calling the Knowledge Layer. It sits on top of all of the data layers contributing to people’s ability to get questions with more complex parameters answered. All of these layers service consumers and the enterprise on either end of the scale. Now, to service those in the middle, like small businesses, Google is introducing Maps Engine Pro. It’s a tool that allows businesses to create internal and external-facing maps that utilize its data layers to make business decisions. Among the decision-making tools will be the ability to optimize the locations of your people and company assets, engage your users and build apps that take advantage of all of Google’s layers. Google’s Vinay Goel, Google Product Manager on Google Maps, detailed how professionals could use some of these tools to solve problems. One example Goel gave is that an insurance underwriter should have easy access to your location and the canonical data surrounding the risk profile of your neighborhood in order to calculate your plan and premium. The pricing of Maps Engine Pro is $5 per user, per month or $50 per user, per year depending on the license usages. Here’s an example of a map that you might see created in Maps Engine Pro: Heather Folsom, Product Manager of Google Maps Engine Pro, spoke about the capabilities of the new service. Basically, you’re able to upload a spreadsheet of data
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/nsS3P16VKkc/
Google's Maps Engine Pro Aims To Help Small Businesses Visualize Location Data As Easily As They Make A Pie Chart
Today, at Google’s San Francisco offices, Google introduced Maps Engine Pro, a utility that allows small businesses to use Google’s location tools to create maps out of location databases. There will also be a mobile app available for Android initially to allow users to edit and create these maps on the fly. The app, called Google Maps Engine, will allow access to any level of GME service. Brian McClendon, VP of Google Maps, noted that there are still 1B monthly users of Google Maps but also over 1M active sites and apps using the APIs. McClendon says that Google is also after semantic data that includes local location, imagery, Street View and base maps. Each of those layers must be collected separately and sometimes includes mistakes. Google has spent a lot of time creating what it calls a ‘canonical base map of the world’. This map allows it to answer your questions like ‘how do I get there’. But on top of all of those layers is something Google is calling the Knowledge Layer. It sits on top of all of the data layers contributing to people’s ability to get questions with more complex parameters answered. All of these layers service consumers and the enterprise on either end of the scale. Now, to service those in the middle, like small businesses, Google is introducing Maps Engine Pro. It’s a tool that allows businesses to create internal and external-facing maps that utilize its data layers to make business decisions. Among the decision-making tools will be the ability to optimize the locations of your people and company assets, engage your users and build apps that take advantage of all of Google’s layers. Google’s Vinay Goel, Google Product Manager on Google Maps, detailed how professionals could use some of these tools to solve problems. One example Goel gave is that an insurance underwriter should have easy access to your location and the canonical data surrounding the risk profile of your neighborhood in order to calculate your plan and premium. The pricing of Maps Engine Pro is $5 per user, per month or $50 per user, per year depending on the license usages. Here’s an example of a map that you might see created in Maps Engine Pro: Heather Folsom, Product Manager of Google Maps Engine Pro, spoke about the capabilities of the new service. Basically, you’re able to upload a spreadsheet of dataOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/nsS3P16VKkc/
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