Amazon Raises Free Shipping Minimum for First Time in a Decade

Amazon upped its free shipping minimum by $10 to $35 on Tuesday, marking the first time in a decade that the company has increased that threshold.

In its announcement for the increase, Amazon pointed out that "during that time, we have expanded free shipping selection by millions of items across all 40 product categories."

This sort-of stealth increase is one way Amazon can help deliver the kind of bottom-line results that investors are seeking. The company has blithely ignored such cries for years, though, instead focusing on growth and pleasing consumers Read more...