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October 20, 2013 11:09 pm GMT

VCs Try A New Method: Curated Events

mingle4aVCs have long thrown events for portfolio startups to share knowledge, and learn from each other and from previous successful entrepreneurs. Last year’s Kleiner Perkins CEO Summit featured fireside chats with Bill Gates, Colin Powell and Al Gore. Google Ventures CEO Summit last year included Sergey Brin and Ron Conway, among others. And most other firms hold similar CEO and founder summits for their portfolios. But we’re starting to see a new trend on Sand Hill Road when it comes to events. VC firms are starting to hold curated, topic-based events that include a broader swath of the entrepreneurial community, including non-portfolio companies and founders. Google Ventures and Greylock recently co-sponsored a Product Manager Meetup at Google’s San Francisco office, hosted by GV partner Ken Norton and Greylock partner Josh Elman. Of the 200 or so product managers who attended, 41 percent were from the Google Ventures portfolio, 38 percent were from the Greylock portfolio, and 20 percent came from outside the portfolio. The event itself was created to help attendees learn from some of the leading product minds in consumer tech including Craig Walker (Firespotter), Johanna Wright (Google), Adam Nash (Wealthfront), and Peter Deng (Instagram/Facebook). Kleiner Perkins held an event called 12-200 for a number of both portfolio and non-portfolio founders with startup whisperer and Intuit chairman Bill Campbell. The series was started as a way to focus on issues and challenges that entrepreneurs have when their company is at the stage of 12 to 200 people. Additionally, in a few weeks, the firm will be holding a panel addressing technology and engineering needs for portfolio startups and outside founders and entrepreneurs with partner Michael Abbott, Nest founder Matt Rogers, Flipboard CTO Eric Feng and a few others. With the launch of its new content site Grove, Sequoia Capital announced its new event series drinkups, which features a discussion between a Sequoia partner and portfolio founder. The first one, which was sold out, included Roelof Botha and Evernote’s Phil Libin talking about how to price a product. The events themselves are open to non-portfolio startups and founders, but like the Kleiner, Greylock and GV events, these drinkups are a curated, handpicked group of potential and current entrepreneurs. This year, First Round Capital is hosting a quarterly event around the power of design for startups and entrepreneurship that included Airbnb co-founder Joe Gebbia, and others. In some cases, VCs are

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