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October 20, 2013 09:00 pm GMT
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/rynwCUdQl5A/
Rethinking The Seductiveness Of Mobile-First
Editors Note:Semil Shahworks on product forSwell, is aTechCrunchcolumnist, and aninvestor. He blogs atHaywire, and you can follow him on Twitter at@semil. For the past few months, my weekly column here has been focused on some aspect of mobile. Theres no denying the scope of the platform shift, user volume, and consumer attention. Yet, for startups, being mobile-first in todays market is a dicey proposition given the harsh realities of distribution and the fact consumers are bombarded with too many indistinguishable choices. Taken together, it begs the question: For new startups today, is mobile-first the right choice? In this post, Ill share some conditions under which being mobile-first today either isnt necessary or puts a new startup at a disadvantage. The idea here is to play the devils advocate for a day, to gently push back against the strong mobile tailwinds and reexamine some reasons why new startups can or should begin their work on the web, even if they end up with a mobile presence eventually. With that spirit in mind, and in no particular order, heres what I came up with: Some markets make mobile-first simply unnecessary or unviable. Consider products aimed at people in large corporations who work on desktops or laptops all day long. Yes, this segment is not growing as fast as mobile is, but then again, nothing is growing as fast as mobile. Specifically, products targeting users in larger enterprises, or where security in information technology (especially in mobile) is a concern, or where the user is required to create content through heavy input (like writing or number-crunching) provide examples where mobile-first just doesnt work. Applications and solutions targeted at these types of customers are likely better off to start web-first and then grow from this point of origin. Relatively speaking, easier to recruit web developers versus mobile developers. The market for experienced, quality iOS and Android developers and designers is extremely tight. If and when these folks do their next thing, it will likely be as a founder or close to formation of a new company. In the absence of a mobile developer on the team, focusing on the web can make it slightly easier to find and recruit engineers. Faster cycles for iterations, testing, and moving toward product-market fit. With the team of web engineers ready to go, building for the web, relative to mobile, is a more sane path in many regards.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/rynwCUdQl5A/
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