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October 18, 2013 10:50 pm GMT

Ads Reveal Horrifying Sexism in Google Autocomplete

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Have you ever tried typing "women should," "women shouldn't" or "women can't" into Google? The autocomplete suggestions you get may surprise and horrify you, as a new series of ads from UN Women makes abundantly clear

Google autocomplete is a feature that suggests what your search term might be, based on its most frequent searches and the content of web pages. It is, in many ways, a neutral reflection of society. These ads feature genuine top-line results, such as "women shouldn't have rights; women shouldn't vote; women shouldn't work."

See also: 20 Searches Made Ridiculous by Google Autocomplete Read more...

More about Advertising, Google Autocomplete, Us World, and Social Good

Original Link: http://feeds.mashable.com/~r/Mashable/~3/tWDoi3ZYLhU/

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