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October 17, 2013 08:17 pm GMT
On the heels of its $871 million acquisition of Eloqua in December 2012, today Oracle is sailing into another acquisition in the cloud-based marketing space in competition with Salesforce and others. It is buying Compendium, a six-year-old startup that, out of Indianapolis and largely bootstrapped, has managed to build up a business with a number of large clients including CVENT, Gymboree and Trane. The financial terms of the deal are not being disclosed by Oracle but we are still trying to find out. 
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/CJ71Iw0q6qE/
Oracle Buys Compendium, A Content Marketing Startup, To Build Up Its Arsenal Against Frenemy Salesforce
On the heels of its $871 million acquisition of Eloqua in December 2012, today Oracle is sailing into another acquisition in the cloud-based marketing space in competition with Salesforce and others. It is buying Compendium, a six-year-old startup that, out of Indianapolis and largely bootstrapped, has managed to build up a business with a number of large clients including CVENT, Gymboree and Trane. The financial terms of the deal are not being disclosed by Oracle but we are still trying to find out. Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/CJ71Iw0q6qE/
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