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October 17, 2013 03:30 pm GMT
Marketing intelligence company Mintigo is announcing that it has raised $10 million in Series C funding.In an email, co-founder and CEO Jacob Sharma compared the company to an "air traffic controller" that points marketers and salespeople to the leads most likely to respond in a given campaign. It also determines the message that's likely to draw a positive response from each recipient. For example, he said the service could tell a marketer, "Here are 1,205 prospects who are likely to respond to your webinar about X. But here are 810 prospects who are more likely to click your infographic."
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/UugW7vEE5gU/
Mintigo Raises $10M More To Improve Sales And Marketing With Social Data
Marketing intelligence company Mintigo is announcing that it has raised $10 million in Series C funding.In an email, co-founder and CEO Jacob Sharma compared the company to an "air traffic controller" that points marketers and salespeople to the leads most likely to respond in a given campaign. It also determines the message that's likely to draw a positive response from each recipient. For example, he said the service could tell a marketer, "Here are 1,205 prospects who are likely to respond to your webinar about X. But here are 810 prospects who are more likely to click your infographic."Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/UugW7vEE5gU/
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