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October 17, 2013 10:01 pm GMT
Despite being one of the most popular and powerful social networks on the planet, Twitter is far from perfect. With only a quarter of the 1 billion registered accounts remaining active, the platform clearly lacks mainstream appeal. So what's missing? According to ATD, privacy. Today, Twitter is reported to launch a standalone messaging app to compete with the likes of Line, KakaoTalk and Snapchat. It has even reportedly been meeting with employees at MessageMe (to poach? to aqui-hire? unclear for now).If all of this is true, this points to a big question: Is a me-too approach to messaging the best strategy for Twitter right now?No. And also no.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/6y8cQ4lKCms/
A Standalone Messaging App Is The Last Thing Twitter Needs
Despite being one of the most popular and powerful social networks on the planet, Twitter is far from perfect. With only a quarter of the 1 billion registered accounts remaining active, the platform clearly lacks mainstream appeal. So what's missing? According to ATD, privacy. Today, Twitter is reported to launch a standalone messaging app to compete with the likes of Line, KakaoTalk and Snapchat. It has even reportedly been meeting with employees at MessageMe (to poach? to aqui-hire? unclear for now).If all of this is true, this points to a big question: Is a me-too approach to messaging the best strategy for Twitter right now?No. And also no.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/6y8cQ4lKCms/
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