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October 16, 2013 03:08 pm GMT

Why NowThis News Has Traditional Media Scrambling

Instagram-news_fullres

Since the launch of Instagram Video in June, media organizations have experimented with 15-second video as a news vehicle. However, there is a clear divide between the strategies of legacy news organizations and newer startups.

Traditional media organizations more often use Instagram Video to promote news content, rather than to break actual news. But startup NowThis News is flipping the social media/PR model upside down by using Instagram Video as its main vehicle to deliver breaking news and featured news briefs. 

At more than 50,000 followers, NowThis leads the pack in Instagram Video innovation. So why are most old guard news organizations still hesitant to imitate the model? And which are adapting the evolving micro-video strategy to their own success? Read more...

More about Video, Media, Social Media, Features, and Instagram

Original Link: http://feeds.mashable.com/~r/Mashable/~3/gTF5An7GHUY/

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