The Apple iPad Invite: What It Really Means

Apple invitations to major product unveilings are short, cryptic messages, stingy with words and visuals, but if you read them correctly, rich with meaning. The emailed invite to Apple’s Oct. 22 event in California is no different. Read carefully: It’s a veritable font of information.

Obviously, the invite comes after months of rumors about what Apple will do and just more than a month after Apple CEO Tim Cook introduced two new phones, the iPhone 5S and iPhone 5C. All of that informs a good part of what we intuit from the invite