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October 16, 2013 07:20 am GMT

Square Cash Goes Head To Head With Venmo And Google Wallet To Allow Anyone To Send Money Via Email

Square today is formally launchingSquare Cash, a product that allows anyone to send money to a contact via email. Square initially soft-launched the product to a limited number of users earlier this year but is opening the service more broadly to users with a few tweaks to the initial payments system.As Square's director of products Brian Grassadonia explains, this launch aligns with the company's goal of reducing friction around payments and making commerce simpler. Whereas Square's core products, including its iPad register and swiper, make payments easy for merchants, this makes sending cash to anyone as simple as sending an email.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/bz5ospy1M8E/

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