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October 16, 2013 03:30 pm GMT
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/RNmZlxCHYV4/
Social Ad Companies Team Up As Brand Networks Acquires Optimal For $35M
Social media marketing company Brand Networks is announcing that it's acquiring Optimal for $35 million in cash and stock.Brand Networks co-founder and CEO Jamie Tedford told me that he sees the two companies as largely complementary. While Brand Networks is trying to address all of a company's social marketing needs, Optimal has been "laser-focused on ad optimization and insights."Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/RNmZlxCHYV4/
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