An Interest In:
Web News this Week
- March 29, 2024
- March 28, 2024
- March 27, 2024
- March 26, 2024
- March 25, 2024
- March 24, 2024
- March 23, 2024
Some of Our Sources
- Simplebits
- TutsPlus - Code
- Team Treehouse
- Smashing Apps
- Six Revisions
- Fuel Your Creativity
- Inspiredology
- FanExtra - PSD
- Spyre Studios
- TechPowerUp
Help Webnuz
Referal links:
October 16, 2013 11:42 pm GMT
Until recently advertising company Jun Group focused on video. In recent months, however, it's been exploring a format that it calls "owned advertising" with a new product called Overdrive.CEO Mitchell Reichgut told me that Jun Group actually "soft launched" Overdrive back in June, and it already accounts for more than 30 percent of the company's revenue.Overdrive is basically an ad format that looks like sponsored content on the publisher's website, but actually points to a promotional website or micro-website owned by the advertiser. You can see an example here, where the ad appears in a site's news feed, and when you click on it, it links to a Starbucks page. Reichgut said the sponsored content shouldn't just the usual promotional copy, but something that's actually interesting and worthwhile for consumers.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/-EslH--xtUw/
Looking Beyond Video, Jun Group Announces Its Overdrive Format For Owned Advertising'
Until recently advertising company Jun Group focused on video. In recent months, however, it's been exploring a format that it calls "owned advertising" with a new product called Overdrive.CEO Mitchell Reichgut told me that Jun Group actually "soft launched" Overdrive back in June, and it already accounts for more than 30 percent of the company's revenue.Overdrive is basically an ad format that looks like sponsored content on the publisher's website, but actually points to a promotional website or micro-website owned by the advertiser. You can see an example here, where the ad appears in a site's news feed, and when you click on it, it links to a Starbucks page. Reichgut said the sponsored content shouldn't just the usual promotional copy, but something that's actually interesting and worthwhile for consumers.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/-EslH--xtUw/
Share this article:
Tweet
View Full Article
Techcrunch
TechCrunch is a leading technology blog, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.More About this Source Visit Techcrunch