How Twitter’s New DM Will Impact Brand Marketing

As news broke that Twitter is rolling out a new option for its direct message (DM) feature, reactions ranged from indifference to downright panic

A Twitter user reported that Twitter plans to let users opt in to receive DMs from anyone, regardless whether that person follows back or not. Traditionally, two users had to mutually follow each other for DM to work. Now that no longer has to be the case

If you don’t see this setting in your account, that’s because the feature isn’t available to everyone yet (although it appears that some have had the option since late 2011)