History of Amazon Reveals Original Name and Jeff Bezos' Temper

A number of little-known facts surrounding Amazon's rise as an ecommerce powerhouse are explored in a new book called The Everything Store: Jeff Bezos and the Age of Amazon by Businessweek senior writer Brad Stone, released on Tuesday.

Among the revelations in the book we find out that the original name for Amazon was not only completely different in tone and theme, but that the name still exists as a redirect to Amazon.com to this day.

In chapter two of the book, Stone describes the early formation of the company, during which founder and CEO Bezos and his wife struggled to come up with the right name. Read more...