Fashion Startup Everlane Tests New Price Points With Luxury Totes

Everlane, which built its business by offering beautiful basics like t-shirts and denim-and-leather backpacks for less than $100, is about to test customers' appetites for higher-end — and higher-priced — products.

The company unveiled a collection of simple, luxe leather totes in three sizes on Tuesday. The smallest, called the Shopper, costs $325 (pictured below, top left), the Market costs $365 (below right) and the largest, Portfolio, costs $425 (bottom center). They come in three colors: black, brown and a a lighter brown called kiwi. Created in Italian factories, the totes are made out of Italian leather, and include adjustable straps and four metal studs on the bottom. The interior, lined with ultra suede, features two deep inside pockets. Some of the totes bear a small Everlane logo at the bottom; others are devoid of branding. Read more...