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October 16, 2013 07:21 pm GMT
The carrier-backed mobile payments service Isis, a joint effort from AT&T, T-Mobile and Verizon Wireless here in the U.S., thinks getting consumers to change their purchasing behaviors is as easy as tempting them with freebies. In Isis' case, its latest marketing gimmick is free smoothies - in partnership with Isis, restaurant retailer Jamba Juice is announcing today that it will give away a million free smoothies to consumers who pay with their Isis mobile wallet application.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/-Q_mDqFDAoU/
Carrier-Backed Mobile Payment Initiative Isis Tries Woo Consumers With Free Smoothies
The carrier-backed mobile payments service Isis, a joint effort from AT&T, T-Mobile and Verizon Wireless here in the U.S., thinks getting consumers to change their purchasing behaviors is as easy as tempting them with freebies. In Isis' case, its latest marketing gimmick is free smoothies - in partnership with Isis, restaurant retailer Jamba Juice is announcing today that it will give away a million free smoothies to consumers who pay with their Isis mobile wallet application.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/-Q_mDqFDAoU/
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