Get Ready for More 'Interest-Based' Facebook Ads in Your News Feed

Facebook tweaked its Custom Audiences feature on Tuesday to let businesses target consumers who have visited their websites or downloaded their mobile apps.

For instance, the feature, which will roll out in the coming months, will let a bike shop target a News Feed ad of someone who has gone on the company's website and started to assemble a bike. The ad can encourage the consumer to continue. In another example, the maker of a mobile travel app can deliver ads to people who have downloaded its app but haven’t used it recently. The ads can encourage such consumers book getaways within the app. Read more...