4 Best Practices for Social Advertising

If a tree falls in the forest, it's debatable that anyone hears it. When your ad fails on Facebook, though, there's no confusion. It was a dud

A lack of interaction tells the tale. Clearly you paid good money to expose lots of people to this particular piece of content, but most gave it little mind

That doesn't have to be the case. There are people who do nothing but study the performance of social advertising all day. We talked to some and gleaned a few insights. If you want to run an ad with a halfway decent chance of getting a social lift, check out these pro tips. Read more...

1. Think About Who You Are Targeting