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October 14, 2013 10:34 pm GMT
Everything that happens on Twitter could become fuel for targeting off-site ads run through its recent ad network acquisition MoPub, according to the Financial Times' sources. In theory, users logged in to Twitter could see ads related to who they follow and words they tweet on sites with MoPub-powered ads. Twitter could then earn money on its data rather than by showing more ads on its service.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/aHqpcncguhk/
Twitter Plans To Use What You Follow And Tweet To Target MoPub Ads On Other Apps. Here's How
Everything that happens on Twitter could become fuel for targeting off-site ads run through its recent ad network acquisition MoPub, according to the Financial Times' sources. In theory, users logged in to Twitter could see ads related to who they follow and words they tweet on sites with MoPub-powered ads. Twitter could then earn money on its data rather than by showing more ads on its service.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/aHqpcncguhk/
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