Foursquare Opens Up Advertising to All Businesses

After years of focusing on growth and precious little to show for its recent monetization efforts, Foursquare announced a program on Monday to let all businesses advertise on its platform.

The initiative expands on a beta program Foursquare had launched this summer with 800 businesses across the globe. On Monday, Foursquare launched a self-service page where businesses can state their business needs and their budgets. Foursquare will do the rest

"You can say, 'Here's the business I want to drive traffic to, here's how much I want to spend and here's my monthly budget. Go for it,'" says Noah Weiss, Foursquare's director of product management. Read more...