4 Ways to Write LinkedIn Messages That Actually Get Read

Imagine you were at a networking event, and you spot someone you don’t know but would love to. Maybe she has your dream job, or maybe he runs a great business that you’d like to model yours after.

Would you ever walk up to this person and blurt out a question or request for his or her time, sans context, gratitude or even introductions?

Probably not — but it happens all the time on LinkedIn.

The amazing thing about LinkedIn is that it allows you to connect one-on-one with nearly anyone in the world. But I can’t tell you how many people I see squandering this opportunity by sending brief or automated messages that don’t give people any meaningful reason to connect — à la “Can you help me?” or “I’d like to connect with you on LinkedIn.” It’s lazy, it’s unprofessional, and it’s highly unlikely to get a response. Read more...