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October 13, 2013 11:00 pm GMT

Fifteen Years On, Pokemon Still Holds Power Over This Thirty-Something

pokemon-yWhile iPhone launch days and big gadget reveals represent some of my most anticipated events because I'm a tech blogger, a day like today can still awaken just as much excitement. Today is the launch day of a new Pokemon game, you see the newest installment of the "Catch 'Em All" franchise, Pokemon X/Y for the Nintendo 3DS, hits store shelves and is being delivered to pre-order customers everywhere. Kids are choosing from three new starter Pokemon, and beginning a familiar adventure all over again. And a fair amount of adults like me are, too.

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