Pinterest Woos International Users With Telefónica Partnership

Steve Jobs believed people didn't know what they wanted until it was presented to themPinterest seems to be taking a page out of Jobs' playbook

The pinning platform announced a new partnership with international broadband provider Telefónica on Thursday, a relationship that means a new Pinterest widget will come pre-loaded on Android phones sold by Telefónica across Latin America and Europe. Telefónica has a total of 316 million customers, meaning Pinterest's reach just expanded big time.

“Interests are global, which is why we want Pinterest to be available wherever people want to find ideas for the everyday projects in their lives and get inspired for the future,” said Don Faul, Pinterest's head of operations in a press release Read more...