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October 10, 2013 07:25 pm GMT
PeeqPeeq, a mobile and tablet application that lets users “shop their email,” is launching its first major update today, after initially debuting its email-based catalog on iTunes just last month. The update expands the app’s reach beyond Gmail, to now include all of the Microsoft email domains, like Hotmail, Live and Outlook, while also offering a revamped look-and-feel for iOS 7 as well as badges support, so you’ll know when new deals have arrived. The app has arrived at an interesting time for email marketers, who have reportedly been experiencing a downturn in email open rates following the introduction of “tabs” in Gmail, the widely adopted free webmail service Google provides. In the new tabbed Gmail inbox, emails from retailers and other merchants are shuffled off into another section labelled “Promotions,” which end users can browse through at their leisure. No longer can email marketers rely on timing the arrivals of their emails to hit inboxes in the early AM, hoping to grab eyeballs when consumers open up their email first thing in the morning. These days, who knows when users are browsing through their email deals? And from early reports it seems that fewer users are clicking through at all. PeeqPeeq is taking advantage of this change in consumer behavior with an app that takes the concept of browsing through promotions on your own time, but packaging it in a way that makes the task more enjoyable. Its app digs into your email inbox, and surfaces all the promotional shopping messages – the emails from the various department stores, airlines, e-commerce shops, etc. you’ve likely (or inadvertently) signed up for – and organizes them into a mobile catalog you can browse from your smartphone or iPad when you’re ready to really shop. The experience is more akin to using Flipboard than it is email triage. These promotional mailings are the messages that you think of as junk when they interrupt your train of thought and workday correspondence, currently. It’s sales at Macy’s, new shoes from Zappos, electronics from NewEgg, Groupon deals, dresses from online retailers, and so on. But in the PeeqPeeq app, you can see these deals at a glance, organized six per page, and filterable by type (e.g. women, men, kids, travel, home & kitchen, etc.) You can also bookmark those you like, and share them with others. To make this all happen, PeeqPeeq moves messages out
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/QufsOyGXjUo/
PeeqPeeq, The App That Lets You Shop Your Email Expands, As Company's Next Take On Reimagining The Inbox Starts Testing
PeeqPeeq, a mobile and tablet application that lets users “shop their email,” is launching its first major update today, after initially debuting its email-based catalog on iTunes just last month. The update expands the app’s reach beyond Gmail, to now include all of the Microsoft email domains, like Hotmail, Live and Outlook, while also offering a revamped look-and-feel for iOS 7 as well as badges support, so you’ll know when new deals have arrived. The app has arrived at an interesting time for email marketers, who have reportedly been experiencing a downturn in email open rates following the introduction of “tabs” in Gmail, the widely adopted free webmail service Google provides. In the new tabbed Gmail inbox, emails from retailers and other merchants are shuffled off into another section labelled “Promotions,” which end users can browse through at their leisure. No longer can email marketers rely on timing the arrivals of their emails to hit inboxes in the early AM, hoping to grab eyeballs when consumers open up their email first thing in the morning. These days, who knows when users are browsing through their email deals? And from early reports it seems that fewer users are clicking through at all. PeeqPeeq is taking advantage of this change in consumer behavior with an app that takes the concept of browsing through promotions on your own time, but packaging it in a way that makes the task more enjoyable. Its app digs into your email inbox, and surfaces all the promotional shopping messages – the emails from the various department stores, airlines, e-commerce shops, etc. you’ve likely (or inadvertently) signed up for – and organizes them into a mobile catalog you can browse from your smartphone or iPad when you’re ready to really shop. The experience is more akin to using Flipboard than it is email triage. These promotional mailings are the messages that you think of as junk when they interrupt your train of thought and workday correspondence, currently. It’s sales at Macy’s, new shoes from Zappos, electronics from NewEgg, Groupon deals, dresses from online retailers, and so on. But in the PeeqPeeq app, you can see these deals at a glance, organized six per page, and filterable by type (e.g. women, men, kids, travel, home & kitchen, etc.) You can also bookmark those you like, and share them with others. To make this all happen, PeeqPeeq moves messages outOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/QufsOyGXjUo/
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