How Taco Bell Is Exploiting Snapchat Stories

When Snapchat introduced its Stories feature earlier this month, it was unclear how brands could take advantage of a new platform in which messages, photos and videos hung around for 24 hours.

Taco Bell is providing a road map. The brand was quick to jump on Stories as a platform to tell a very simple, brand-appropriate tale. Here's one example:

Taco Bell was one of the few brands to adopt Snapchat, a platform that has a reputation for sexting. The fast food chain used Snapchat to introduce its Beefy Crunch Burrito in May, using the app's ephemeral, 10-seconds-and-it's-gone format for the launch. Stories offers new possibilities, said Nick Tran, social media lead for Taco Bell. Read more...