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October 9, 2013 05:56 pm GMT
As our physical mailboxes gradually get a little less stuffed with direct marketing letters, two of the companies that have played a part in shifting that business to email, mobile and social media networks are coming together. XL Marketing, the NY-based direct and email marketing company co-founded by former CEO of Apple John Sculley, is buying Intela, a UK-based rival. The deal makes good use of the $70 million that XLM picked up in funding a little over a year ago, and will give it a crack at more international business, as well as a chance to sell through other data marketing services beyond email targeting to Intela's current customer base.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/woJ1WT4XSGY/
XL Marketing, The Direct Marketing Company Co-Founded By John Sculley, Buys UK Rival Intela
As our physical mailboxes gradually get a little less stuffed with direct marketing letters, two of the companies that have played a part in shifting that business to email, mobile and social media networks are coming together. XL Marketing, the NY-based direct and email marketing company co-founded by former CEO of Apple John Sculley, is buying Intela, a UK-based rival. The deal makes good use of the $70 million that XLM picked up in funding a little over a year ago, and will give it a crack at more international business, as well as a chance to sell through other data marketing services beyond email targeting to Intela's current customer base.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/woJ1WT4XSGY/
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