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October 9, 2013 10:38 pm GMT

Themer App Grabs Half A Million To Bring Android Customization To Mainstream Users

themer-1Android users are rolling their eyes over the newly introduced customization capabilities released in Apple’s iOS 7 like “dynamic” (live) wallpapers and backgrounds with the parallax effect. You can already do these things on Android and have been able to for some time. In fact, you can fully personalize your smartphone, from the homescreen widgets to the default apps, icon sets and more. A new company looking to build a business around smartphone personalization is MyColorScreen, which last week released its theming app, Themer, into private beta. Though not yet available to the public, already 250,000 users have signed up requesting an invite, and so far, around 140,000 have installed the app after being let in. Though to some extent the app is competing with the numerous other Android “launchers” on the market today, Themer is something of a different beast. Instead of either taking over every aspect of your phone, like Facebook Home did, or offering a launcher app as the base plus a suite of widgets you have to seek out and download separately, Themer is designed to allow for one-click installations, with backgrounds, icons, widgets and more all bundled together in each theme. To use the app, you simply browse for a theme you like, push a button, and your Android phone is customized. The themes are high-quality, too. They’re purchased from the designers who haunt the MyColorScreen website, a social service where users can share and comment on photos of Android customizations. You can think of it as something of a Dribbble.com for Android homescreen designers. MyColorScreen has an interesting history. The company co-founders, Ashvin Dhingra (CEO), Joshua Solan, and Brandon Miniman, didn’t create MyColorScreen.com themselves – they acquired it. Solan, who owns a popular mobile software development community called XDA Developers, andDhingra have backgrounds in finance. After school, they worked on hedge funds in San Diego together before relocating to New York. But all the while, they had entrepreneurial side projects on the side. (Solan bought XDA Developers a while ago, but he’s now more involved with MyColorScreen today.) “We were always amazed at the large user base of XDA,” explains Dhingra. “We would look at it, and think ‘what are the big things people are talking about on XDA? What is it that people want to do with Android?’ And what we noticed is that a lot of people are talking about customization, and

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