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October 8, 2013 03:30 pm GMT
If you're a mobile publisher, getting lots of people to install your app is nice, but if you can't convince any of them to actually use your app, much less spend money, well, that's a problem one that a startup called Kahuna is trying to solve.Co-founder and CEO Adam Marchick has experience thinking about user engagement, having worked on Facebook's growth team. More impressively, he said he approached "the best growth marketers in the world," including Chamath Palihapitiya (Facebook's former vice president of growth), and "they all personally invested."
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/Vh9DkxrCzC8/
Kahuna Raises $2M To Help Mobile Marketers Get Smarter About Engaging Their Users
If you're a mobile publisher, getting lots of people to install your app is nice, but if you can't convince any of them to actually use your app, much less spend money, well, that's a problem one that a startup called Kahuna is trying to solve.Co-founder and CEO Adam Marchick has experience thinking about user engagement, having worked on Facebook's growth team. More impressively, he said he approached "the best growth marketers in the world," including Chamath Palihapitiya (Facebook's former vice president of growth), and "they all personally invested."Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/Vh9DkxrCzC8/
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