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October 8, 2013 06:21 pm GMT
Even big companies have to pivot. American Express' digital wallet platform Serve, which began its life as something of a PayPal competitor online, before signing deals with operators for some sort of mobile play, is today returning to something the company knows best: plastic cards. With the newly revamped Serve launching today, consumers can purchase cards online or in-store, then add money to their card via direct deposit, free cash loads in stores, bank transfers, or by linking a debit or credit card to the service. The card will work anywhere American Express is accepted, including at point-of-sale, ATMs and on e-commerce sites.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/D4IlNI5tf-0/
American Express Serve Goes After The Under-Banked With Prepaid Cards You Load With Cash In Stores
Even big companies have to pivot. American Express' digital wallet platform Serve, which began its life as something of a PayPal competitor online, before signing deals with operators for some sort of mobile play, is today returning to something the company knows best: plastic cards. With the newly revamped Serve launching today, consumers can purchase cards online or in-store, then add money to their card via direct deposit, free cash loads in stores, bank transfers, or by linking a debit or credit card to the service. The card will work anywhere American Express is accepted, including at point-of-sale, ATMs and on e-commerce sites.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/D4IlNI5tf-0/
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