An Interest In:
Web News this Week
- March 29, 2024
- March 28, 2024
- March 27, 2024
- March 26, 2024
- March 25, 2024
- March 24, 2024
- March 23, 2024
Some of Our Sources
- Engadget
- Simplebits
- The Logo Smith
- Spoon Graphics
- Abduzeedo
- Vandelay Design
- FanExtra - PSD
- Crazy Leaf Design
- Reencoded
- The Verge
Help Webnuz
Referal links:
October 7, 2013 08:25 pm GMT
Over the weekend, Samsung began airing a series of spots about the Galaxy Gear smartwatch, mostly as an introduction to the product. There was a simple spot with a series of futuristic wrist-based gadgets, presented solo, and a ‘supercut’ spot which combined shots of those gadgets in use from classic science fiction TV and movies. The spot is very effective, some are calling it Samsung’s best commercial ever, which I think could very well be true. The clips are well chosen, with a good mix of cartoons and live action offerings. There’s Knight Rider’s Michael Knight, speaking to his talking car; Captain Kirk using a rare wrist-mounted version of the traditional ‘communicator’; the oft-referenced Dick Tracy and his two-way radio. In what is in interesting….coincidence, there is also a reference to Marine Boy’s wrist communicator. Marine Boy is also the avatar used by Apple SVP of worldwide marketing Phil Schiller on Twitter. When I saw the spot for the first time last night during the ‘Niners game I immediately saw a resemblance to Apple’s ‘Hello’ spot introducing the iPhone. That spot was originally aired during the Oscars in 2007 and also featured a supercut of old movies, with a series of people saying “hello” into phones of the time. I was sitting waiting for a takeout pizza and saw the spot. My mind jumped right to the ‘Hello’ spot because there was too many similarities to ignore. That assessment wasn’t based off of careful consideration or analysis. Just a general impression. But that’s often the way advertising works best, by giving a ‘general impression’ of something. After thinking about it for a bit, it seems clear that the Samsung spot had to have been ‘inspired’ at some point by the ‘Hello’ spot. The marketing firm in charge of this spot was Cheil, which is Samsung’s in-house ad wing. They have no other clients. It seems highly likely that Cheil would have used the ‘Hello’ spot as a part of their pitch to the Samsung executives in charge of the Gear launch. But, news flash, this is exactly how ad agencies work. They often use established works to create an impression for their clients, and then the ads are built off of those impressions. And since Cheil is the in-house agency for Samsung, it seems likely that they’re pretty limited creatively. They execute on their only client’s ideas, with an enormous
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/0i5svCvBjc4/
Was Samsung's Galaxy Gear Spot Inspired By Apple's iPhone Hello'?
Over the weekend, Samsung began airing a series of spots about the Galaxy Gear smartwatch, mostly as an introduction to the product. There was a simple spot with a series of futuristic wrist-based gadgets, presented solo, and a ‘supercut’ spot which combined shots of those gadgets in use from classic science fiction TV and movies. The spot is very effective, some are calling it Samsung’s best commercial ever, which I think could very well be true. The clips are well chosen, with a good mix of cartoons and live action offerings. There’s Knight Rider’s Michael Knight, speaking to his talking car; Captain Kirk using a rare wrist-mounted version of the traditional ‘communicator’; the oft-referenced Dick Tracy and his two-way radio. In what is in interesting….coincidence, there is also a reference to Marine Boy’s wrist communicator. Marine Boy is also the avatar used by Apple SVP of worldwide marketing Phil Schiller on Twitter. When I saw the spot for the first time last night during the ‘Niners game I immediately saw a resemblance to Apple’s ‘Hello’ spot introducing the iPhone. That spot was originally aired during the Oscars in 2007 and also featured a supercut of old movies, with a series of people saying “hello” into phones of the time. I was sitting waiting for a takeout pizza and saw the spot. My mind jumped right to the ‘Hello’ spot because there was too many similarities to ignore. That assessment wasn’t based off of careful consideration or analysis. Just a general impression. But that’s often the way advertising works best, by giving a ‘general impression’ of something. After thinking about it for a bit, it seems clear that the Samsung spot had to have been ‘inspired’ at some point by the ‘Hello’ spot. The marketing firm in charge of this spot was Cheil, which is Samsung’s in-house ad wing. They have no other clients. It seems highly likely that Cheil would have used the ‘Hello’ spot as a part of their pitch to the Samsung executives in charge of the Gear launch. But, news flash, this is exactly how ad agencies work. They often use established works to create an impression for their clients, and then the ads are built off of those impressions. And since Cheil is the in-house agency for Samsung, it seems likely that they’re pretty limited creatively. They execute on their only client’s ideas, with an enormousOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/0i5svCvBjc4/
Share this article:
Tweet
View Full Article
Techcrunch
TechCrunch is a leading technology blog, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.More About this Source Visit Techcrunch