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October 3, 2013 05:44 pm GMT
Snapchat founder and CEO Evan Spiegel has kept quiet about how Stories, the app's new 24-hour timeline play, might turn into a monetization route. However, the team has partnered up with a number of bands to bring Stories to life, in quick commercials that show how a band (or a regular user, perhaps) might use Stories to connect with others over the course of a day. However, despite the lack of monetization talk, Team Snapchat (Snapchat's version of @Twitter on Twitter) has just sent out a message with one of the music videos inside, from Smallpools. At the end of the commercial, the user returns to the inbox, but instead of seeing a line of text under the snap that says "opened" it instead says "Double tap to listen."
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/qxAmEB9oGnQ/
With An Eye On Revenue, Snapchat Experiments With A Click-To-Buy Button
Snapchat founder and CEO Evan Spiegel has kept quiet about how Stories, the app's new 24-hour timeline play, might turn into a monetization route. However, the team has partnered up with a number of bands to bring Stories to life, in quick commercials that show how a band (or a regular user, perhaps) might use Stories to connect with others over the course of a day. However, despite the lack of monetization talk, Team Snapchat (Snapchat's version of @Twitter on Twitter) has just sent out a message with one of the music videos inside, from Smallpools. At the end of the commercial, the user returns to the inbox, but instead of seeing a line of text under the snap that says "opened" it instead says "Double tap to listen." Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/qxAmEB9oGnQ/
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