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October 3, 2013 03:30 pm GMT

Pursway Raises $7.2M To Help Marketers Find Social Influencers

pursway logoInfluencer marketing company Pursway is announcing that it has raised $7.2 million in Series B funding.Pursway says that it takes a unique approach to helping businesses reach the people most likely to drive sales an approach it describes as "socializing data." The company has built a database (pulled from online sources like alumni lists, event attendees, and employment history) mapping the social relationships of more than 100 million US consumers.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/dGZ1JNO-Xuc/

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