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October 2, 2013 02:48 am GMT
Yiftee, the service for sending local gifts to friends, has opened its "GiftUp" API with the hope that developers will incorporate its gift-giving capabilities into their own apps. Yiftee is banking on the notion that people will be more inclined to send gifts in context. When a calendar app notifies you of a friend's birthday, for instance, it could also suggest that you buy her a cupcake from the local bakery.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/YuBRsD2_kRk/
Yiftee Opens API To Give Developers The Option Of In-App Gifting
Yiftee, the service for sending local gifts to friends, has opened its "GiftUp" API with the hope that developers will incorporate its gift-giving capabilities into their own apps. Yiftee is banking on the notion that people will be more inclined to send gifts in context. When a calendar app notifies you of a friend's birthday, for instance, it could also suggest that you buy her a cupcake from the local bakery. Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/YuBRsD2_kRk/
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