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October 2, 2013 10:30 am GMT

Amidst Obamacare's Marketplace Madness, The YEC Wants To Help Startups Take The Hassle Out Of Health Insurance

Screen Shot 2013-10-01 at 8.55.48 PMAmid partisan shenanigans, a government shutdown and much squabbling, The White House launched a new website today that will eventually allow Americans to compare the price of health insurance plans — which is now mandatory under the Affordable Care Act, a.k.a. Obamacare. While the exchange, or the Insurance Marketplace as it’s being called, did in fact go live this morning, it’s been having a rough day, thanks to technical issues and an onslaught of heavy traffic. Today has been a showcase of how challenging it will be to bring coverage to millions of uninsured Americans, reiterating many of the concerns that entrepreneurs, startups and small businesses across the country have had in anticipation of Obamacare going into effect in January. In response, one organization is taking steps to help startups navigate these new premiums, exchanges, compliance issues — and the change health insurance landscape as a whole — with the launch of StartupInsurance, a portal where startups can go to buy health insurance and other policies. The new resource is a product of The Young Entrepreneur Council (YEC), an invite-only and non-profit organization of entrepreneurs that aims to provide small businesses with the resources, mentorship and tools they need to thrive — and counts executives or co-founders of startups like ReTargeter, Yodle, Disqus, Klout, Hipmunk, Rent The Runway, Hootsuite and Indiegogo, to name a few, as members. The organization has been developing its new portal over the last year in the hopes of providing a resource and “insurance destination,” says YEC founder Scott Gerber, which will contain a curated collective of providers and affordable insurance plans from around the country. The goal, he explains, is to provide startups, business owners and all those likely to transition into self-employment as a result of being able to purchase health insurance, with direct access to affordable plans that are compliant with Obamacare. Minus the confusion and time sink, of course. Thanks to the direct carrier partnerships the YEC has been able to strike, StartupInsurance will give entrepreneurs access to “one of the largest medical footprints in the U.S.,” with insurance options available in nearly every state. “In speaking to thousands of entrepreneurs, freelancers and small business owners over the years, we have learned what is important to them, what’s working for them–and most importantly, what isn’t,” Gerber says. “And this direct feedback has guided our thinking in creating StartupInsurance — it’s meant to

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