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October 1, 2013 05:39 am GMT
On the same day that Twitter and Nielsen are debuting their first TV Ratings report emerging from the two companies' partnership, Facebook is slyly releasing official numbers designed to give its own TV efforts a boost. Facebook claims that AMC's hot "Breaking Bad" finale was a hit across its social network, generating more than 5.5 million interactions from 3 million+ users. Twitter, meanwhile, saw 1.47 million tweets in comparison from 682,000+ uniques for the same show. What does this mean for Twitter, whose forthcoming IPO is heavily dependent on its TV partnerships and ad business? Is Facebook moving in for the kill?
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/IjtNFMU5ykw/
In Race With Twitter, Facebook, Like, Fluffs Its Social TV Numbers
On the same day that Twitter and Nielsen are debuting their first TV Ratings report emerging from the two companies' partnership, Facebook is slyly releasing official numbers designed to give its own TV efforts a boost. Facebook claims that AMC's hot "Breaking Bad" finale was a hit across its social network, generating more than 5.5 million interactions from 3 million+ users. Twitter, meanwhile, saw 1.47 million tweets in comparison from 682,000+ uniques for the same show. What does this mean for Twitter, whose forthcoming IPO is heavily dependent on its TV partnerships and ad business? Is Facebook moving in for the kill?Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/IjtNFMU5ykw/
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