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September 30, 2013 10:59 am GMT
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/WSpqDSf2FME/
With Gathr's Custom Bundles, AOL Tries To Build A Subscription Business Beyond Dial-Up
One of the more awkward things about AOL is the fact that its profits are still entirely driven by subscriptions and memberships. Given the subscription busines' roots in dial-up Internet, it's not surprising that that those revenues keep falling but with the launch of a new service called Gathr, the company is trying to turn things around."It's really about bringing in new subscribers," said David Smith, vice president of marketing at AOL's paid services and membership division.What are these new subscribers actually going to pay for? AOL (which owns TechCrunch) is pitching Gathr as a way to access your favorite online services in a single place for a discounted price, with partners including Pandora, iTunes, Redbox, and Amazon.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/WSpqDSf2FME/
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