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September 30, 2013 10:11 pm GMT
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/GL5cxTYkZ2E/
Email Is The Godfather Of Native Ads, So TellApart Makes AdStack Its First Acquisition
It's dark days for email marketing. Gmail's new tabbed filters are hiding messages from brands. Email promotions have to be highly personalized in order for opens to equal clicks and conversions. TellApart wants to sell that personalization, so today the four-year-old, big-data, ad tech player announced its first acquisition: email targeting, A/B testing, and personalization startup AdStack.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/GL5cxTYkZ2E/
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