The Harsh Realities Surrounding Mobile App Investing

Rohit Sharma from True Ventures likes to say: Mobile is the only under-hyped thing in tech. I think hes right. Yet, for mobile developers and mobile founders out there, an overheating iOS app ecosystem hamstrung by distributionchallenges makes for a tough game, a game many technology investors have often decided is not worth the risk and prefer to wait and chase things that break through the wall. Investors need scale. However, of course, some mobile-first apps do continue to get funded out of the gate, and heres how I briefly explain to others what those are. I wanted to write this for mobile entrepreneurs out there who are looking for investment, to give them one persons view into how to read the tea leaves. (These arent data-driven facts, but rather observations Ive made operating in iOS and concurrently being on the investing side evaluating them.)