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September 29, 2013 08:00 am GMT
Are social media companies overvalued? The question is not just a matter of revenue multiples (low or high), but rather whether that revenue is actually generating new sales for advertisers. Google convinced the world to believe in the click, Facebook has done the same with the Like, Twitter with the follower, and Pinterest is planning on unveiling the same with the Pin.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/-zSygR8YwlM/
The Danger And Opportunity Of The Intermediate Metric
Are social media companies overvalued? The question is not just a matter of revenue multiples (low or high), but rather whether that revenue is actually generating new sales for advertisers. Google convinced the world to believe in the click, Facebook has done the same with the Like, Twitter with the follower, and Pinterest is planning on unveiling the same with the Pin.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/-zSygR8YwlM/
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