Pepsi Patents Packaging to Make Your Drink More Fragrant

PepsiCo. has long been in the market of tickling your taste buds with sweet beverages. Now, the company wants to appeal to your sense of smell, too

A Pepsi patent aims to make its beverages more fragrant by developing a to release favorable aromas as a can or bottle is opened

The aroma system uses tiny gelatin capsules that sit underneath beverage caps. The capsules, which are half the width of a human hair, rupture when the drink is opened, releasing the smell, according to Beverage Daily. The system can be used in juice and coffee beverages. Read more...