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September 26, 2013 12:45 am GMT

Target Launches Its First Subscription-Based E-Commerce Service, Focus For Now Is Baby-Care Items

target-subscriptionsAs Amazon's online business continues to cut into traditional retailers' revenues, Target today makes a move to fight back. TheMinneapolis-headquartered retailer has just launched a pilot program for subscription-based commerce, called simply Target Subscriptions. Initially, the service is focused on new parents, with various products related to baby-care, including diapers, wipes, training pants, and other essentials.

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