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September 26, 2013 07:00 pm GMT
While most mobile applications today are heavily concerned with getting users to remember to open them regularly, mobile deal-finding application Shopular has been content to run in the background, alerting consumers to sales and discounts when they’re in a store or mall. Now, its focus on practicality over spammy behavior has paid off, in the form of a $6.4 million Series A round, led by Sequoia Capital. Sequoia’s Tim Lee will also join Shopular’s board of directors. The startup had previously raised a seed round from Y Combinator and other angel investors, including Adam D’Angelo. Shopular first emerged just ahead of the 2012 holiday season, after participation in Y Combinator’s Winter 2012 batch. Founded by former Shopkick engineers, Navneet Loiwal and Tommy Tsai, Shopular offers a different take on mobile deal-finding than their previous company’s solution. “We have a lot of respect for Shopkick for showing the world mobile can be used in novel ways for physical retail,” says Loiwal. However, the team wanted to build something that was more intuitive and logical for consumers. Where Shopkick is about rewarding users about walking into stores and making purchases, Shopular is tap on the shoulder letting you know why you should walk into a store. The company uses its own proprietary technology to source deals, grabbing everything posted online, emailed offers, and even items posted to retailers’ Facebook Pages. It combines these into a deals database, which today includes deal info for a majority of retailers here in the U.S., from big names like Walmart, Target, Home Depot and others, down to speciality women’s clothing retailers, beauty brands, jewelry stores, kids’ shops, and more. Consumers, meanwhile, can configure the app further by selecting their favorite stores, or opting in to hear about upcoming sales, but as Loiwal had previously explained, “the minimum you need to do is put the app on your phone.Forget about the app, and youll start saving money every time you go out shopping.” Today Shopular works in 40,000 store locations across all 50 U.S. states, giving it coverage on nearly every mall, strip mall, or standalone big box store. Loiwal declined to provide user numbers or engagement metrics, however, only pointing at the app’s 10,000 some ratings on iTunes and Google Play, where it has a 5-star and 4.8-star rating, respectively. He also noted that Shopular’s demographics are 80 percent female, with two distinct groups – teenagers
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/3_45Hs7HlDY/
Mobile Deal-Finding App Shopular Raises $6.4 Million Series A From Sequoia
While most mobile applications today are heavily concerned with getting users to remember to open them regularly, mobile deal-finding application Shopular has been content to run in the background, alerting consumers to sales and discounts when they’re in a store or mall. Now, its focus on practicality over spammy behavior has paid off, in the form of a $6.4 million Series A round, led by Sequoia Capital. Sequoia’s Tim Lee will also join Shopular’s board of directors. The startup had previously raised a seed round from Y Combinator and other angel investors, including Adam D’Angelo. Shopular first emerged just ahead of the 2012 holiday season, after participation in Y Combinator’s Winter 2012 batch. Founded by former Shopkick engineers, Navneet Loiwal and Tommy Tsai, Shopular offers a different take on mobile deal-finding than their previous company’s solution. “We have a lot of respect for Shopkick for showing the world mobile can be used in novel ways for physical retail,” says Loiwal. However, the team wanted to build something that was more intuitive and logical for consumers. Where Shopkick is about rewarding users about walking into stores and making purchases, Shopular is tap on the shoulder letting you know why you should walk into a store. The company uses its own proprietary technology to source deals, grabbing everything posted online, emailed offers, and even items posted to retailers’ Facebook Pages. It combines these into a deals database, which today includes deal info for a majority of retailers here in the U.S., from big names like Walmart, Target, Home Depot and others, down to speciality women’s clothing retailers, beauty brands, jewelry stores, kids’ shops, and more. Consumers, meanwhile, can configure the app further by selecting their favorite stores, or opting in to hear about upcoming sales, but as Loiwal had previously explained, “the minimum you need to do is put the app on your phone.Forget about the app, and youll start saving money every time you go out shopping.” Today Shopular works in 40,000 store locations across all 50 U.S. states, giving it coverage on nearly every mall, strip mall, or standalone big box store. Loiwal declined to provide user numbers or engagement metrics, however, only pointing at the app’s 10,000 some ratings on iTunes and Google Play, where it has a 5-star and 4.8-star rating, respectively. He also noted that Shopular’s demographics are 80 percent female, with two distinct groups – teenagersOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/3_45Hs7HlDY/
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